Peeko Raises Rs. 67.4 Crore to Build a Faster Babycare Shopping Platform for Indian Parents

Peeko has raised Rs. 67.4 crore in a Series A funding round, giving the Bengaluru-based babycare quick commerce startup fresh capital to grow its business. The round was led by Chiratae Ventures, with participation from existing investor Stellaris Venture Partners and angel investors.

This funding is important because Peeko is working in a category where speed and trust both matter. Parents may order groceries or snacks casually, but baby products are different. A diaper, baby formula, medicine-related essential, feeding bottle, toy or clothing item often needs to be safe, available quickly and easy to return if it does not fit.

Peeko is trying to solve this exact problem by offering baby and kids-care products with delivery in under 60 minutes. The startup is also adding try-and-buy and instant return options, which can make online shopping feel closer to an offline store visit.

What Peeko does

Peeko is a babycare-focused quick commerce platform. In simple words, it is like a fast delivery app, but built specially for parents and children’s needs.

The platform sells baby and kids-care essentials such as diapers, baby food, apparel, accessories, toys, learning products, baby gear and consumables. Instead of making parents browse through a general marketplace with too many unrelated products, Peeko focuses only on the baby and kids category.

This focused model is useful for new parents. For example, if a parent suddenly runs out of diapers at night or needs a baby outfit before a family visit, waiting two or three days for delivery may not work. A 60-minute delivery model can make the purchase less stressful.

Peeko also offers try-and-buy and instant returns. This is especially helpful for baby clothing and toys, because parents often want to check size, fabric, quality and safety before finally keeping the product.

Founders and founding year

Peeko was founded in 2025 by Chetan Sharma, Vivek Khetan and Abhijit Gairola.

The company is based in Bengaluru and operates under Zippycubs Private Limited.

One interesting part of Peeko’s story is that the founders are parents themselves. The company’s about page says the idea came from real parenting situations, such as urgent diaper needs, last-minute baby formula runs and daily childcare pressure. That makes the startup’s problem statement easy to understand. It is not selling convenience for fun. It is trying to reduce small but stressful gaps in parenting.

Purpose of the Rs. 67.4 crore funding

Peeko plans to use the Series A funding for business expansion, technology development and hiring, according to YourStory.

Entrackr also reported that the company wants to invest in technology to build a broader “parenting partner” proposition along with its commerce business.

This means Peeko does not want to remain only a delivery app. It wants to become a more useful platform for parents, where shopping is supported by better product discovery, guidance and trust.

The funding can help Peeko in a few practical ways.

• First, it can open more dark stores. A dark store is a small warehouse used only to fulfil online orders. Customers do not shop there directly. For quick commerce, dark stores are important because they keep products close to buyers and make faster delivery possible.
• Second, Peeko can improve its technology. Better technology can help with stock availability, delivery routing, product recommendations, order tracking and returns.
• Third, the company can hire more people across operations, technology, category management, supply chain and customer support. In babycare, customer support matters because parents may need fast answers before placing an order.

Peeko’s current growth

Peeko has grown quickly in Bengaluru. As per reports, it is said that more than one lakh parents have shopped on the platform since its launch.

The startup currently operates three dark stores in Bengaluru and covers around 55 percent of the city. It plans to scale to six dark stores by the end of 2026 before expanding to two more cities next year.

Peeko has also expanded its product range from around 6,000 SKUs at launch to about 27,000-30,000 SKUs. SKU simply means a product listing or item type. For parents, this means more choice across clothing, toys, baby gear and everyday essentials.

The company’s average order value is around Rs. 1,000, according to report. Apparel, toys and baby gear form a meaningful part of its business.

Why babycare quick commerce can work

Babycare is a strong category for quick commerce because many purchases are need-based and time-sensitive.

A parent may not want to wait when baby wipes are over, when a bottle nipple breaks, when a child needs a clean set of clothes, or when a toy is needed quickly for a birthday visit. These are small problems, but they can feel big during a busy day.

At the same time, parents do not want random products. They want trusted brands, correct sizes, safe materials and easy returns. That is why a focused babycare platform can create value if it combines speed with curation.

Peeko’s model tries to bring together three things – quick delivery, a wide babycare selection and a home-trial-like shopping experience.

Competitors and market overview

Peeko is part of the larger quick commerce and babycare e-commerce market. Its competition can come from different sides.

Large quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart and BigBasket Now already deliver many baby essentials quickly. E-commerce platforms such as Amazon, Flipkart and FirstCry have wider product selection and strong customer trust.

In the specialized babycare quick commerce space, Qzi is another player. Entrackr also reported that Qzi offers more than 15,000 products for children and recently raised $6.2 million in Series A funding led by RTP Global.

Peeko’s advantage is its focused category approach. But to win long term, it must keep products available, maintain quality, manage fast delivery, control returns and build parent trust.

What can be challenging for Peeko

Quick commerce is not easy to run. It needs strong inventory planning, delivery operations and city-level execution.

Babycare adds another layer of care. If a product is out of stock, wrongly sized or delayed, parents may lose trust quickly. Returns also need to be smooth, especially for apparel and toys.

Expansion into new cities will bring different challenges. Bengaluru may respond well, but every city has its own buying habits, delivery density and price sensitivity. Peeko will need to grow carefully without weakening service quality.

Conclusion with key takeaways

Peeko’s Rs. 67.4 crore Series A funding shows investor interest in focused quick commerce platforms. Instead of selling everything to everyone, Peeko is building around one clear customer group – parents.

The startup’s aim is to make babycare shopping faster, easier and more reliable. If it uses the funding well, Peeko can expand beyond Bengaluru, improve its technology and become a stronger parenting-focused commerce platform.

Key takeaways –

• Peeko has raised Rs. 67.4 crore in Series A funding.
• The round was led by Chiratae Ventures.
• Stellaris Venture Partners and angel investors also participated.
• Peeko was founded in 2025 by Chetan Sharma, Vivek Khetan and Abhijit Gairola.
• The startup delivers baby and kids-care products in under 60 minutes.
• It currently operates three dark stores in Bengaluru and covers around 55 percent of the city.
• The funding will support expansion, technology development and hiring.