Groyyo Raises Rs. 90 Crore to Expand Its AI-Powered Fashion Supply Chain Platform

Groyyo has raised Rs. 90 crore in the first close of its Series B funding round, led by Cornerstone Ventures. Existing investors also joined the round.

The Gurugram-based startup works in a space that looks old from the outside but is changing fast from within – fashion manufacturing. Behind every shirt, jacket or dress, there is a long chain of design, sourcing, costing, factory planning, quality checks and delivery. Groyyo wants to make that chain faster, more transparent and less dependent on scattered spreadsheets.

The company plans to use the fresh capital to expand into new markets, grow its supplier network and improve the AI systems that power its platform.

What Groyyo does

Groyyo is an AI-driven manufacturing and supply chain platform for fashion brands and manufacturers.

It helps fashion brands manage sourcing, product design, costing, production planning, quality checks and logistics. On the factory side, it provides software to track production, inventory, finances and operations.

In simple words, Groyyo connects global fashion demand with manufacturing capacity in India and other supply hubs. A brand that wants to make apparel can use Groyyo’s platform to find suppliers, manage production and track delivery more smoothly.

The startup was founded in 2021 by Subin Mitra, Pratik Tiwari and Ridam Upadhyay. Some reports also note that Nitin Jain was elevated as co-founder later to drive global growth.

Funding details

Groyyo has raised Rs. 90 crore, or about $9.3 million, in the first close of its Series B round. The round was led by Cornerstone Ventures, with participation from existing investors.

The company is reportedly targeting a larger $20 million round, so this Rs. 90 crore raise is the first part of that bigger plan.

Groyyo had earlier raised funds from investors including Tiger Global, Alpha Wave Global, Sparrow Capital, Stride Ventures and others. With this round, its total funding has reached around $54 million, according to recent reports.

Startup aim and purpose

Groyyo’s aim is to make fashion manufacturing more organized, digital and global.

Fashion supply chains are still highly fragmented. Many factories depend on manual tracking, WhatsApp updates, phone calls and Excel sheets. This creates delays, quality issues and poor visibility for brands.

Groyyo wants to work like an operating system for fashion manufacturing. It helps brands move from design to delivery with better planning and tracking.

For example, if a UK fashion brand wants 50,000 shirts made in South Asia, the process involves fabric sourcing, sample approval, factory allocation, quality checks, shipping and delivery. Groyyo wants to bring these steps into one tech-led workflow.

Why AI matters in Groyyo’s model

AI can help fashion companies make faster decisions.

Groyyo is using AI for trend identification, design support, demand planning and supply chain efficiency. This can help brands understand what may sell, create designs faster and choose better manufacturing partners.

It can also help factories improve capacity utilization. Many small manufacturers have machines, workers and skill, but they do not always get steady global orders. Groyyo’s platform can help them access larger demand.

The purpose is not only to help big brands. It is also to help Indian manufacturers compete better in global markets.

Current business traction

Groyyo says it works with around 470 manufacturers and 45 international brands.

It is active in India and markets such as North America, the UK, Europe and the Middle East. The company has reached a revenue run rate of about Rs. 500 crore for FY26.

The startup now wants to grow faster while keeping margins under control. Reports suggest it is targeting revenue of more than Rs. 3,000 crore over the next three years.

Why this funding matters

The funding comes at a useful time. Global fashion brands are looking beyond traditional sourcing markets and want faster, more reliable supply chains.

India has a strong textile and apparel base, but many manufacturers still need better technology, quality systems and global market access.

Groyyo’s model tries to sit between these two needs. Brands want reliable sourcing. Manufacturers want more demand and better tools. Groyyo wants to connect both sides.

Competitors

Groyyo competes with other B2B supply chain, sourcing and manufacturing platforms. It also competes indirectly with traditional buying houses, export houses and large apparel manufacturers that manage sourcing for global brands.

In the broader B2B commerce and manufacturing-tech space, companies such as Zetwerk, Fashinza and other sourcing platforms operate in overlapping areas, though each has a different focus.

Groyyo’s edge will depend on how well it combines technology, factory trust, quality control and global buyer relationships.

Challenges ahead

Fashion manufacturing is not easy to digitize. Every order has different designs, fabrics, sizes, colours, timelines and quality standards.

A platform can help, but execution on the ground still matters. Factories must deliver on time. Quality must remain consistent. Logistics must be reliable. Payments and working capital must be managed carefully.

Groyyo will also need to keep its model profitable. In B2B supply chains, chasing revenue without margins can become risky. The company’s next phase will be watched for both growth and discipline.

Conclusion – Key takeaways

Groyyo’s Rs. 90 crore Series B first close, led by Cornerstone Ventures, gives the startup more capital to expand its AI-powered fashion supply chain platform.

Founded in 2021 by Subin Mitra, Pratik Tiwari and Ridam Upadhyay, Groyyo wants to help global fashion brands source faster while helping manufacturers access larger demand.

The opportunity is large because fashion supply chains are still fragmented. If Groyyo can bring speed, transparency and reliability without losing control on margins, it can become an important player in global apparel manufacturing from India.

Facts Input- BS