From Luxury Watches to Everyday Accessories – Rotoris and Qiroko Raise Fresh Capital for Growth

India’s consumer-brand market is attracting investment at two very different stages. Rotoris, a premium watch company, has raised Rs. 70 crore to build a global luxury brand from India. Qiroko, a young fashion accessories startup, has secured Rs. 1.5 crore to widen its product range and distribution.

The funding amounts are very different, but both companies are working on the same basic challenge – creating a strong brand in a crowded consumer market.

Rotoris raises Rs. 70 crore to build an Indian luxury watch house

Gurugram-based Rotoris has raised Rs. 70 crore in a Series A round led by Blume Ventures. The round also included 9Unicorns, Centricity, family offices, and individual investors, including Diwakar Goel, Atul Singh, Adhiraj Burman, and actor Rannvijay Singha.

Rotoris was founded by Aakash Anand and Prerna Gupta. The startup sells limited, numbered watch collections and is trying to create an independent luxury watch brand from India for international customers.

Luxury watch buyers often look at more than timekeeping. They consider design, craftsmanship, brand history, materials, and exclusivity. Rotoris is building its brand around this idea, selling watches through an invitation-led membership system called the Registry.

The company’s first launch of 2,100 numbered watches reportedly sold out within days. Rotoris says it has since received registrations from nearly 100,000 potential buyers, with a significant share of interest coming from outside India.

As per report, the fresh funding will be used for research and development, larger production capacity, and expansion of its physical retail presence in India and overseas. Rotoris is setting up a dedicated watch-assembly facility in Gurugram and plans to expand its appointment-led Rotoris House experience beyond Delhi.

The startup faces a difficult challenge. It is competing for attention with established global watch brands such as Tissot, Seiko, Rado, and Swiss luxury houses that have spent decades building trust. Rotoris will need consistent quality and strong service, not just limited-edition launches, to earn long-term credibility.

Qiroko raises Rs. 1.5 crore to grow beyond accessories

Bengaluru-based Qiroko has raised Rs. 1.5 crore in a Pre-Seed round led by ISV Capital, with participation from angel investors.

Founded in 2025 by Shivam Vasisht and Ashwin Krithik, Qiroko sells affordable everyday fashion accessories. The startup has remained bootstrapped until this round, meaning the founders ran it without external institutional funding.

As per Entrackr, Qiroko plans to use the money for new product development and expansion into watches and bags. It also wants to improve its reach through its own website, online marketplaces, and quick-commerce platforms.

The brand currently sells through its direct-to-consumer website, Amazon, Flipkart, Myntra, and Blinkit. Quick-commerce availability could be useful for small-ticket products, where buyers may make an impulse purchase and expect fast delivery.

The company says it has achieved an annualized revenue run rate of Rs. 6 crore within its first year. This is a company-reported figure, and detailed financial performance has not been disclosed publicly.

Qiroko’s challenge is different from Rotoris’s. It is not trying to sell exclusivity. It is aiming for wider adoption by offering wearable, affordable products across jewellery, watches, and bags. Its competition includes large fashion marketplaces, established accessories brands, and countless online sellers.