DailyObjects Eyes Rs. 350 Crore Funding to Expand India’s Design-Led Lifestyle Accessories Market

DailyObjects is reportedly in talks to raise Rs. 350 crore in a new funding round led by Xponentia Capital and Anicut Capital. The Gurugram-based brand is known for design-led lifestyle and tech accessories, including phone cases, laptop sleeves, bags, wallets, desk products and everyday carry items.

The proposed round may value DailyObjects at around Rs. 1,000 crore. The transaction is expected to include both primary capital and secondary share sale by existing investors. Since the deal is still in discussion, the final amount, valuation and investor mix may change before closing.

What DailyObjects does

DailyObjects was founded in 2012 by Pankaj Garg and Saurav Adlakha.

The brand started with customized phone cases and later expanded into a wider lifestyle accessories company.

Today, DailyObjects sells products across categories such as mobile accessories, laptop accessories, bags, wallets, charging solutions, desk organizers and home-office products. Its main focus is design, utility and personal expression.

For example, a customer may not want a plain phone cover or basic laptop sleeve. DailyObjects tries to offer products that look stylish but still solve daily needs. This mix of function and design is what separates it from ordinary accessory sellers.

Funding purpose

The reported Rs. 350 crore round is expected to help DailyObjects expand its product line and improve distribution access. In simple words, the company wants to reach more customers with more products across more channels.

This could mean deeper online presence, more marketplace sales, offline retail expansion or stronger supply chain systems. For a D2C brand, distribution is very important because customers now discover products through many places – websites, marketplaces, social media, quick-commerce apps and retail stores.

As per Mint, the Rainmaker Group is advising the company on this transaction.

Why investors are interested

India’s lifestyle accessories market is growing because young buyers see gadgets and daily-use items as part of their personal style. A phone case, laptop bag or desk accessory is no longer just a utility product. For many Gen Z and millennial customers, it is also a style statement.

DailyObjects fits this trend well. The brand is not only selling accessories; it is selling a more polished everyday look. That gives it room to grow if it can keep product quality, pricing and design fresh.

Funding history so far

DailyObjects has raised funding earlier from investors such as SeedFund, Unilazer Ventures, Phanindra Sama and Peyush Bansal, as per YourStory. The company has raised more than $13 million till date across multiple rounds, as per Inc42 data.

In September 2024, DailyObjects raised $10 million in Series B funding led by 360 ONE Asset. That round helped the brand strengthen its growth journey before the latest reported discussions.

Competitors and market view

DailyObjects competes with brands such as The Souled Store, Chumbak, Mokobara, DailyObjects-like marketplace sellers, and several D2C accessory brands on Amazon, Myntra and Nykaa Fashion. In tech accessories, it also faces competition from low-cost mobile accessory sellers.

Its advantage lies in design consistency and brand recall. But the challenge is also clear – customers have many choices, and pricing pressure can be strong in accessories.

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