Superleap Raises Rs. 36 Crore To Build An AI-Native CRM For Modern Sales Teams

Superleap, a Bengaluru-based enterprise AI CRM startup, has raised Rs. 36 crore from Surge, the accelerator programme of Peak XV Partners. The funding gives the company fresh support as it tries to build an AI-native alternative to older customer relationship management systems.

For many businesses, CRM software is important but frustrating. Sales teams use it to track leads, calls, follow-ups, deals, reports and customer history. But in many companies, the CRM becomes heavy, slow and full of manual work. Superleap wants to change that.

The startup is building a CRM that uses AI from the beginning, not as an extra feature added later. Its goal is to help sales teams capture leads faster, understand customer context better, automate follow-ups and reduce the need for multiple disconnected tools.

What Superleap does

Superleap is an AI CRM platform for enterprise sales and revenue teams.

In simple words, it helps businesses manage leads, sales pipelines, customer communication, tasks, workflows, reports and integrations in one place. Its platform includes features such as lead management, dashboards, workflow automation, voice AI, mobile access and more than 100 integrations.

Superleap says it is built for sectors such as education, healthcare, BFSI, real estate and automotive. These are industries where sales teams often handle many enquiries, multiple follow-ups and long customer journeys.

For example, an education company may receive thousands of student enquiries from Google ads, Meta campaigns, WhatsApp, website forms and partner channels. If those leads are not captured and assigned quickly, many can be lost. Superleap aims to reduce that leakage by using automation and AI-based lead handling.

Founders and company background

Superleap was founded in 2024 by Alok Maurya, Saurabh Maheshwari and Subham Kumar Boundia who were former Unacademy operators. The company is an AI CRM for modern enterprises and operate from Bengaluru. The focus areas of company are customer relationship management, lead management, SaaS CRM and AI CRM.

This background is important because CRM is not an easy category. Many companies already use large systems like Salesforce, HubSpot, Zoho or industry-specific sales tools. A new player has to solve a real pain point, not just offer another dashboard.

Why this funding matters

The Rs. 36 crore funding from Surge can help Superleap expand its product, improve its AI features and reach more enterprise customers.

Enterprise software usually needs long sales cycles. Companies want security, reliability, integrations, training and support before they move away from an existing system. This means a startup needs capital not only for product development, but also for customer success, implementation and sales teams.

Superleap is also trying to solve a practical problem in CRM adoption. Many CRM projects fail because the tool is difficult to set up, the data migration is messy, or sales teams do not use it properly. Superleap’s website highlights in-house deployment and support, which means the company wants to own the implementation process instead of leaving customers dependent on outside consultants.

That can be a useful advantage if executed well.

What does AI-native CRM mean

AI-native CRM means the product is designed around AI from the start.

In older CRMs, salespeople often enter data manually, create reminders, update deal stages, write notes and build reports. AI-native systems try to reduce that manual work.

For example, if a sales call happens, the system may summarize the conversation, suggest the next step, update the lead status and remind the salesperson about follow-up. If a manager asks, “Which deals are at risk this month?”, the CRM can answer using live data instead of making the manager build a report.

Superleap’s MCP product also shows this direction. It allows users to connect CRM data with AI tools such as Claude, ChatGPT and Gemini, so teams can ask questions about their pipeline in plain language.

For sales teams, this can save time and make data easier to use.

Aim and purpose of Superleap

Superleap’s main aim is to make CRM easier, faster and smarter for modern sales teams.

The company wants to replace the heavy stack of tools that many businesses use around legacy CRM systems. These may include separate tools for calling, WhatsApp, reporting, lead assignment, marketing automation, workflows, reminders and dashboards.

If one platform can bring these functions together, sales teams may spend less time switching between tools and more time speaking to customers.

The purpose is also to improve sales productivity. A good CRM should help teams answer simple but important questions. Which leads are most likely to convert? Who needs follow-up today? Which campaign is bringing better customers? Which sales rep is overloaded? Where are deals getting stuck?

Superleap is trying to make these answers easier through AI and automation.

Why companies need better CRM tools

Sales has changed a lot.

Customers now come from many channels. A person may fill a website form, reply to an Instagram ad, send a WhatsApp message and later speak to a call centre. If the sales team cannot see this full journey, the customer experience becomes poor.

Legacy CRMs often need too much manual updating. Sales teams then treat the CRM as a reporting burden instead of a daily work tool.

This is where AI CRM can help. It can capture customer activity, score leads, assign them to the right person, suggest actions and create reports automatically.

For a real estate company, this can mean faster follow-up with serious buyers. For an edtech company, it can mean better counselling for students. For a healthcare business, it can mean smoother patient enquiry handling.

Competitors and market view

Superleap is entering a large but competitive market.

Its global competitors include Salesforce, HubSpot, Microsoft Dynamics 365, Freshsales, Pipedrive and Monday CRM. In India, Zoho CRM is a strong player, and many industry-specific tools also serve education, real estate, healthcare and financial services.

Superleap’s challenge is clear. It must convince companies that switching from an older CRM is worth the effort.

Its possible advantage lies in AI-first design, faster implementation, built-in deployment support and focus on Indian enterprise use cases. If it can reduce setup time and improve sales team adoption, it can stand out in a crowded market.

Future of Superleap

The future looks promising, but execution will decide everything.

The startup can grow by focusing on sectors where lead volume is high and response time matters. Education, healthcare, BFSI, real estate and automotive are good examples because sales teams in these sectors deal with many enquiries every day.

Superleap can also expand globally if its AI CRM works well for enterprise teams outside India. CRM is a large global software category, and businesses everywhere are looking for simpler tools with stronger AI support.

But the company must keep improving data security, integrations, AI accuracy and customer support. Enterprise buyers will not accept unreliable automation, especially when revenue teams depend on the system daily.

Conclusion with key takeaways

Superleap’s Rs. 36 crore funding from Peak XV’s Surge is a strong signal for India’s enterprise AI software market. The startup is trying to solve a real business problem: CRMs are important, but many sales teams still find them slow, manual and difficult to use.

Founded by Alok Maurya, Saurabh Maheshwari and Subham Kumar Boundia, Superleap wants to build an AI-native CRM that helps businesses manage leads, workflows, communication and reports with less manual effort.

Key takeaways –

• Superleap has raised Rs. 36 crore from Surge, Peak XV’s accelerator programme.
• The startup is building an AI-native CRM for enterprise sales teams.
• Peak XV lists Superleap as founded in 2021 by Alok Maurya, Saurabh Maheshwari and Subham Kumar Boundia.
• Its product focuses on lead management, workflows, voice AI, dashboards, reports and integrations.
• Superleap competes with legacy CRM players but aims to stand out through AI-first design and faster implementation.

Facts Input