Kiddo Raises Rs.12.5 Crore to Make Baby Shopping Faster for Parents

Baby-care quick commerce startup Kiddo has raised Rs.12.5 crore in a pre-seed round led by Campus Fund. The round also included participation from strategic angel investors.

Founded in 2025 by Ankit Kawatra, Kiddo is building a quick-commerce platform focused only on babies and young kids.

The company is currently live in parts of Delhi NCR and promises delivery of baby and kids’ products in around 30 minutes.

What Kiddo is trying to solve

Parents often need baby products suddenly. It could be diapers at night, baby wipes before travel, a feeding bottle, rash cream, toys, clothes or age-specific food items. Regular e-commerce may take a day or two, while general quick-commerce apps may not always have the right baby product or size.

Kiddo wants to solve this gap with a focused baby-care shopping app. Instead of treating baby products as one small category, it is building the whole experience around parents and children.

The startup says it offers more than 30,000 curated products across essentials, fashion and other kids’ categories. This matters because parents do not only want speed. They also want confidence that the product is safe, relevant and suitable for their child’s age.

Why the funding matters

As per UNI, the fresh Rs.12.5 crore funding will be used for customer acquisition, dark store expansion across Delhi NCR, technology development, product improvement and team building.

Dark stores are small local warehouses built only for fast delivery. They are not normal retail shops. For a baby-care quick-commerce startup, these stores are important because parents expect urgent delivery and correct product availability.

For example, if a parent in Gurugram needs diapers for a six-month-old baby, the app must show the right size, the right brand and deliver quickly. If the product is wrong or delayed, trust can break very fast.

Founder background

Ankit Kawatra is not new to operations-heavy businesses. Before Kiddo, he founded Feeding India, a food-recovery network that later became part of Zomato in 2019. He also worked at Zomato, where he handled large-scale operations, including food relief work during the COVID period.

This background is important because quick commerce is not only an app business. It needs strong operations, supply planning, delivery control and customer trust.

Startup aim

Kiddo’s aim is to become the default baby-care platform for urban Indian parents. The company is starting with Delhi NCR and may expand to more cities after strengthening its model.

Its focus is not just fast delivery. It wants to add life-stage intelligence, which means showing products based on the child’s age and parent needs. For a new parent, this can reduce confusion while buying.

Competitors and market challenge

Kiddo will compete with FirstCry, Hopscotch, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart and local baby stores. FirstCry is strong in baby and kids’ products, while quick-commerce platforms are strong in fast delivery.

Kiddo’s challenge will be to combine both strengths – deep baby-care selection and quick delivery. It will also need to maintain product quality, correct sizing, brand trust and reliable availability.