GIVA and Armatrix Raise Fresh Capital – For Jewellery Growth and Industrial Robotics

Two very different Indian startups have announced major funding developments. GIVA, a fine-jewellery brand, is preparing for a much larger offline retail presence. Armatrix, a deep-tech robotics company, is building machines designed to work in cramped and hazardous industrial locations.

Their products may have little in common, but both stories show investors backing businesses that solve very clear problems – making everyday jewellery more accessible and making dangerous industrial work safer.

GIVA raises over USD 100 million for its next growth phase

As per Mint, Bengaluru-based jewellery brand GIVA has raised more than USD 100 million in a funding round led by Multiples Alternate Asset Management. Existing investors Epiq Capital and Edelweiss Discovery Fund also participated.

GIVA was founded in 2019 by Ishendra Agarwal, Nikita Prasad and Sachin Shetty. The brand began with sterling-silver jewellery and later expanded into gold and lab-grown diamond products. It sells through its website, online marketplaces, quick-commerce platforms and physical stores.

The funding round includes both primary and secondary capital. Primary capital goes into the business for growth, while secondary capital allows some early investors and shareholders to sell part of their stake. The deal also includes an employee stock ownership plan buyback, giving eligible employees a chance to benefit from the company’s growth.

GIVA plans to use the fresh funds for three key areas – expanding its store network, improving manufacturing capabilities and supporting working-capital needs such as inventory. The company has more than 400 stores across India and Sri Lanka and aims to cross 1,000 outlets over the next three to five years.

This is a big shift from the idea of GIVA as only an online jewellery brand. Jewellery buyers often want to see, touch and try products before spending money. More physical stores could help GIVA build trust, especially in Tier II cities.

GIVA faces tough jewellery competition

GIVA operates in a crowded market. Its competitors include BlueStone, CaratLane, Melorra, Candere and established jewellery names such as Tanishq. The company is betting that lightweight, everyday jewellery and an omnichannel model – where online and offline shopping work together – can help it stand out.

Its challenge is not only opening stores. The company must manage store costs, inventory, gold-price changes and customer expectations while moving towards profitability.

Armatrix raises Rs. 67.28 crore seed funding

As per Entrackr, Armatrix has raised Rs. 67.28 crore in a seed funding round led by UK-based Crane Venture Partners. Existing investor pi Ventures, along with gradCapital, Boundless Ventures, Inuka Capital, NKSquared and other investors, also took part.

Founded in 2024 by Vishrant Dave, Prateesh Awasthi and Ayush Ranjan, Armatrix develops snake-like robotic manipulators. These are flexible robotic arms designed to enter narrow, hard-to-reach and potentially unsafe spaces.

Think of a maintenance task inside a ship, an oil-and-gas facility or a nuclear installation. Rather than sending a worker into a confined area first, an operator may use a robot to inspect equipment, carry tools or perform a task from a safer location.

Armatrix says its technology is relevant to shipbuilding, aviation, oil and gas, nuclear energy and other industries where safety and access are major concerns.

What will Armatrix use the money for?

According to a regulatory filing-based report, Armatrix will use the funds for business expansion and general corporate purposes. The round appears to be ongoing, which means the final amount could increase through later tranches.

The report estimates the company’s valuation at around Rs. 360 crore, up from about Rs. 75 crore in its pre-seed round. However, Armatrix has not publicly confirmed a final valuation, so this number should be treated as an estimate.

Armatrix will compete with conventional inspection and maintenance teams as well as companies offering industrial robotics solutions. Its success will depend on proving that its robots are reliable, cost-effective and easy to deploy in real industrial environments.