India’s home-tech market has two fresh launches aimed at making everyday comfort feel a little smarter. Vu has introduced its Masterpiece AEye TV series with RGB MiniLED displays and AI-based picture adjustments. Meanwhile, Signify has expanded its EcoLink range with connected water heaters and oil-filled room heaters.

One launch focuses on better screen viewing, while the other looks at hot water and room warmth. Here is what buyers should know before considering either range.

Vu Masterpiece AEye TV series – Big screens with AI picture tuning

Vu’s new Masterpiece AEye range comes in 55-inch, 65-inch, 75-inch, 85-inch, 98-inch and 115-inch sizes. Prices begin at Rs. 75,000 for the 55-inch model and go up to Rs. 13,00,000 for the 115-inch version. The TVs are available through leading retail stores in India.

The key feature is RGB MiniLED technology. In simple terms, it uses many small red, green and blue backlights to deliver richer colours and better control over bright and dark parts of an image.

Vu says the TV’s ambient-light sensor checks the room lighting, while its AI engine studies the scene playing on screen. It then adjusts brightness, contrast, colour temperature and HDR settings. For example, a dark movie scene watched at night may appear less harsh than it would with a fixed bright setting.

The 55-inch to 98-inch models offer up to 2,500 nits of claimed brightness and as many as 2,000 local-dimming zones. The 115-inch model raises these numbers to 3,000 nits and 2,696 zones. All models run Google TV with Gemini AI, include 3GB RAM and 32GB storage, and come with two Bluetooth voice remotes.

Sound is also a serious part of the package. Smaller models offer 110W audio, while the 115-inch version gets a 240W, 10-driver sound system with Dolby Atmos support.

Signify EcoLink – Smart water heating and room warmth

Signify has entered India’s water-heater and room-heater categories under its EcoLink brand. The new range includes instant heaters, storage water heaters and WinterComfort oil-filled radiator heaters. Prices start at Rs. 5,999 for instant models, Rs. 13,999 for storage heaters and Rs. 16,999 for room heaters.

The standout product is the ThermoQuad Smart water heater, available in 15-litre and 25-litre capacities. It connects to the WiZ app, letting users switch the geyser on remotely or set a schedule. It also supports Amazon Alexa, Google Assistant and Apple Siri Shortcuts.

A useful clarification is that voice control applies to the ThermoQuad Smart water heaters. The WinterComfort room heaters offer digital or manual controls, but the launch information does not state that they support voice commands.

EcoLink’s storage models have a claimed BEE 5-star rating and use features designed for hard-water areas, including a glass-lined tank and a protected heating element. As reported, the WinterComfort OFR range includes Eco, Cozy and Boost modes, plus an extra ceramic heating element for quicker warmth.

Competitors and buying choice

Vu will compete with Samsung Neo QLED, LG QNED, Sony Bravia and Hisense RGB MiniLED TVs. Its lower starting price and automatic picture adjustments could appeal to buyers wanting a premium display without entering the ultra-luxury price bracket.

EcoLink enters a crowded market led by brands such as Racold, Havells, Bajaj, AO Smith and Usha. Its advantage is connected control, but buyers should still compare capacity, warranty, local installation support and electricity use.

Atomberg has taken another serious step towards the stock market. The D2C consumer appliance brand has received board approval to raise up to Rs. 450 crore through an initial public offering.

The approval was passed at an extraordinary general meeting held on August 12, 2026, according to Indian Retailer. The IPO is expected to include a fresh issue of shares and an offer for sale by existing shareholders. The final launch will still depend on market conditions and approvals from SEBI.

Along with the IPO plan, Atomberg’s board has also approved a pre-IPO fundraise of up to Rs. 90 crore. This means the company may raise some money before the public issue. If that happens, the IPO’s fresh issue size may be reduced accordingly, as per applicable rules.

What Atomberg does

Atomberg is a Mumbai-based consumer appliance startup best known for its energy-efficient BLDC fans.

BLDC means brushless direct current. In simple terms, it is a motor technology that helps fans use less electricity while still giving strong air delivery. For Indian homes, where fans run for many hours in a day, this saving can matter.

The company started with fans, but it is no longer only a fan brand. Atomberg now sells mixer grinders, water purifiers, smart locks, juicers and other home appliances. Still, fans continue to remain its most important product category.

Who founded Atomberg

Atomberg was founded in 2012 by IIT Bombay alumni Manoj Meena and Sibabrata Das, also known as Shibam Das.

The company first focused on business-to-business sales of energy-efficient fans. It later entered the consumer market in 2016 and grew through online platforms like Amazon and Flipkart, its own website, and offline retail stores.

In 2026, the founders also reshaped their roles. Manoj Meena became chairman and managing director, while Shibam Das became chief executive officer. This kind of leadership restructuring is common when companies prepare for a larger public-market journey.

Why the IPO matters

The Rs. 450 crore IPO plan is important because it shows Atomberg is getting ready for the next stage of growth.

An IPO can help the company raise capital, improve brand visibility and give some early investors a partial exit through the offer-for-sale route. For Atomberg, the timing is also interesting because Indian consumers are spending more on better home appliances, especially products that save power and look modern.

The approved Rs. 90 crore pre-IPO placement is also worth watching. A pre-IPO round is usually used to bring in selected investors before the public issue. It can help a company strengthen its balance sheet and test investor interest before going to the wider market.

What makes Atomberg unique

Atomberg’s biggest difference is that it did not enter the appliance market only with branding. It entered with technology.

A ceiling fan is a very common product. Most people do not think deeply before buying one. Atomberg changed that conversation by making electricity saving a central selling point.

For example, a family using three or four fans for long hours during summer may not notice the saving in one day. But over a full year, lower power use can reduce electricity bills. This is a practical benefit, and it helped Atomberg build trust.

The brand also added features like remote controls, sleep mode, timer settings and smart controls. These features made a regular fan feel more modern without making it difficult to use.

Atomberg’s growth has also been helped by its digital-first approach. It used ecommerce platforms well before expanding offline. That gave the brand visibility among younger buyers and urban households.

Atomberg’s funding and investors

Atomberg has raised about $126.5 million so far. Its investors include Inflexor Ventures, Trifecta Capital Advisors, Steadview Capital, Temasek Holdings and Jungle Ventures, among others.

Earlier reports have also said that Atomberg raised Rs. 212 crore in a Series C extension led by Temasek. The company has used past funding to expand manufacturing, build new product lines, grow offline distribution and strengthen research and development.

Its investor list is important because public-market investors often look at who has backed a company before IPO. Strong private investors do not guarantee success, but they do show that the company has already passed several rounds of business checks.

Financial picture

Atomberg has been growing, but it is still working towards stronger profitability.

According to Entrackr, Atomberg’s revenue from operations rose to Rs. 958.4 crore in FY25 from Rs. 796.9 crore in FY24. Its net loss narrowed to Rs. 117.4 crore in FY25 from Rs. 199 crore in FY24.

That is a useful signal. Public investors usually like growth, but they also want to see losses coming down. Atomberg’s IPO story will likely be judged on whether it can keep growing while improving margins.

Competitors Atomberg faces

Atomberg competes in a tough market. Its rivals include Havells, Crompton, Orient Electric, Usha, Bajaj Electricals and V-Guard.

These companies already have strong dealer networks, service teams and years of consumer trust. Atomberg’s challenge is to keep its technology-led brand image while matching the reach and service strength of older players.

It also competes with newer digital-first appliance brands that sell through marketplaces, quick-commerce channels and direct websites.

Why consumers care

Atomberg’s appeal is easy to understand. It sells products that promise lower power use, better design and convenient features.

A new homeowner may like the stylish look. A family may care about electricity savings. A tech-friendly buyer may choose smart features. A practical buyer may simply want a fan that performs well and does not feel outdated.

This mix has helped Atomberg turn a low-interest category into a more active buying decision.

Conclusion with key takeaways

Atomberg’s Rs. 450 crore IPO approval is an important milestone for the startup. The company has moved from a research-led fan maker to a broader consumer appliance brand with public-market ambitions.

Its real strength lies in making everyday products feel smarter and more efficient. But the IPO journey will also bring tougher questions around profitability, competition, service quality and long-term growth.

Key takeaways –

• Atomberg’s board has approved a plan to raise up to Rs. 450 crore through an IPO.
• The company has also cleared a pre-IPO fundraise of up to Rs. 90 crore.
• Atomberg was founded in 2012 by Manoj Meena and Sibabrata Das.
• The brand is best known for energy-efficient BLDC fans and has expanded into other home appliances.
• Its competitors include Havells, Crompton, Orient Electric, Usha, Bajaj Electricals and V-Guard.