Primerry, a paediatric healthcare startup, has raised Rs. 7.1 crore in a pre-seed funding round. The investment includes participation from Ashish Kacholia, Lashit Sanghvi, Mohit Sadaani, Hitesh Dhingra, Ajay Mehra, Samir Palod and select family offices.

The Mumbai-based startup was founded by Rushabh Nandu and Dr. Nihar Parekh.

It wants to make everyday healthcare simpler for parents by developing products designed specifically for children.

What Primerry is building

As per Newzchain, Primerry is focusing on paediatric health and wellness products rather than general healthcare items for all age groups. Its reported approach is centred on clean-label and clinically tested formulations for children’s everyday needs.

The company plans to launch an initial range of eight products. These products are expected to be priced between Rs. 499 and Rs. 1,499, placing them in the premium daily-care segment.

The startup has also introduced PocDoc, a customizable carry case designed to hold Primerry’s healthcare products. This could be useful for parents who want to keep basic child-care essentials organized while travelling or moving between home, school and medical appointments.

How the funding will be used

Primerry plans to use the new capital in three important areas.

• The first is research and development. Paediatric products need careful formulation, safety checks and age-appropriate use instructions. Funding will help Primerry strengthen its product pipeline and improve its clinical and research capabilities.
• The second priority is hiring. At the pre-seed stage, building the founding team is important because the company needs people across product development, medical research, operations, marketing and supply-chain management.
• The third area is distribution. Primerry plans to begin with its own direct-to-consumer platform. It also expects to enter quick-commerce channels within its first year, allowing parents to order selected products more quickly.

The startup is also planning an offline presence through pharmacies, paediatric clinics and speciality stores for mothers and babies. It will initially focus on metropolitan and Tier I cities before considering a wider expansion.

Why the business model matters

Parents often look for healthcare products that are easy to understand, suitable for children and available through trusted channels. Primerry is trying to bring these needs together through a specialized product range and an omnichannel model.

For example, a parent may discover a product online, reorder it through a quick-commerce platform and later find it at a nearby pharmacy or paediatric clinic. This combination of online convenience and offline trust can be useful in the child wellness category.

However, Primerry will compete with established paediatric wellness, personal-care and over-the-counter brands. Its challenge will be to prove that its products offer clear value, maintain consistent quality and earn the confidence of both parents and healthcare professionals.

What comes next for Primerry

As per Scoopearth, the new funding gives Primerry the resources to move from product development to wider commercial execution. Its immediate goals include completing the eight-product range, building a stronger team, launching its digital sales channel and developing retail partnerships.

At this early stage, the company’s progress will be measured by product acceptance, repeat purchases, distribution reach and trust among parents.

Conclusion with key takeaways

Primerry has raised Rs. 7.1 crore in pre-seed funding to build a specialized paediatric healthcare business. Founded by Rushabh Nandu and Dr. Nihar Parekh, the startup plans to launch eight products priced between Rs. 499 and Rs. 1,499.

The money will support research and development, team building and expansion across online and offline channels. Primerry’s larger aim is to make everyday child healthcare products more organized, accessible and suited to the needs of Indian families.