Definedge Securities has raised Rs. 22 crore in a Pre-Series A funding round, giving the Pune-based fintech and brokerage firm fresh capital for its next phase of growth. The round saw participation from existing investors Nitin Agarwal and D Prasad, along with new investors Anant Jain and Sachin Kasera.

The company is not just another stockbroking platform. Definedge has built its identity around trading tools, market analytics, options platforms and investor education. With this funding, it wants to scale both its broking business and its technology products.

What Definedge Securities does

Definedge Securities was founded by Prashant Shah and Rajesh Badiye.

Shah is the company’s Co-founder and CEO, while Badiye is Co-founder and CIO.

The company began as a product-led investor education and market analysis business before expanding into full-service broking. Today, it operates more than 14 platforms covering options analytics, technical analysis, algorithmic trading, systematic investing and investor education.

Some of its known platforms include Zone, Opstra, Algostra and Momentify. Opstra is popular among derivatives traders, while Momentify is aimed at long-term investors who want to automate systematic investment strategies.

Funding purpose

The Rs. 22 crore funding will be used across margin funding, marketing, distribution, product development, AI, automation, technology infrastructure, service systems and operations.

In simple language, margin funding helps traders get additional buying power under regulated conditions. AI and automation can help users test strategies, analyze market data and follow investment rules more consistently.

For example, an active options trader may use analytics tools to study risk before placing a trade. A long-term investor may use automation to follow a disciplined investment plan instead of making emotional decisions during market swings.

Startup aim

Definedge’s larger aim is to make professional-grade trading and investing tools more accessible to Indian users. Many advanced tools were earlier used mainly by institutions or highly experienced traders. Definedge wants to bring such tools to active retail traders and serious investors.

The company also continues to focus on education through webinars, seminars and online courses. This is important because better tools alone are not enough. Users also need to understand risk, position sizing, market behaviour and disciplined investing.

Growth and future plans

As per ETEntrepreneur, Definedge’s user base has grown 125 percent in the last 14 months and 10x in the last 36 months. Its revenue comes from brokerage income, premium product subscriptions and education.

The company is also looking beyond India. It is applying for full GIFT City membership and plans to first offer international market data to Indian investors, starting with the US market.

Definedge has also launched an MCP that provides market data, tools, patterns and indicators through APIs. This can help users and developers build their own systems using Definedge’s market data layer.

Competitors and market view

Definedge operates in a competitive fintech and broking market. Its broader competitors include Zerodha, Groww, Upstox, Angel One, Dhan and Fyers. In options analytics and trading tools, it also competes with specialized platforms used by active traders.

Definedge’s strength is its product-first approach. However, the company will need to keep improving reliability, user experience and regulatory compliance as it scales.

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