Instant grocery delivery startup Zepto running under KiranaKart Technologies Private Limited, will raise around USD 650 million funding from existing and new investors at a valuation of $3.5 billion as per the reports on  Moneycontrol. In the fresh funding round, existing investors StepStone Group, Nexus Venture Partners and Glade Brook Capital would participate and the new investors Avenir Growth, Lightspeed Venture Partners, DST Global and Avra would also participate. The fresh round will help doubling Zepto’s valuation from existing USD 1.4 billion to USD 3.5 billion.

About Zepto

Today, Zepto is making grocery shopping in India a brand-new experience. It was founded by two young tech enthusiasts Aadit Palicha and Kaivalya Vohra in India. Instant grocery delivery has been a new concept hence has been easily linked to Zepto, as the prominent instant grocery delivery service. Zepto is reviving online shopping as it plans to deliver groceries in a shortest time of 10 minutes.

Zepto operates through a mobile application compatible with Android and iOS. The consumers can buy loose vegetables and fruits, different milk products, juices, various snacks, and many others. Again, when an order has been made, it is forwarded to the nearest micro-warehouse to begin the processing stage.

One of the key strategies that Zepto has put in place to ensure that deliveries are made as soon as possible through the use of its Micro-fulfillment centers which are distributed in densely populated neighborhoods. These are lighter ware houses similar to the dark stores which are supplied with products that are in high demand. Delivery personnel on environmentally friendly delivery bikes or micro scooters are able to ferry the grocery items to the consumers’ homes within the 10 minutes estimate.

To enhance food quality, the starup assures their customers that all the products stocked, particularly perishable goods, are fresh. In order to make the quality of the products better, the Micro-warehouses are replenished on daily basis to make sure that the customers receives quality goods every time he or she orders.

Now under the banner of Zepto, grocery delivery in India is on the path to be revolutionized by speed, quality and more convenience. Following the technology aspect and proper organization of its supply chain, Zepto delivers an effortless grocery shopping experience. Both, a working individual and a housewife can afford luxury of getting the grocery delivery right at the door in only ten minutes with the help of Zepto. As per now, Zepto app has 10M+ downloads in Google play store.