Mumbai-based logistics startup OORJAA has raised Rs. 9.7 crore in the first close of its Series A funding round. The round was led by Equentis Angel Fund, with participation from Inflection Point Ventures.

The company is using technology to solve a problem many businesses face every day which is that how to move goods inside cities quickly, reliably and at the right cost. This matters even more now, as quick commerce, e-commerce, food delivery and retail brands depend heavily on smooth mid-mile and last-mile delivery.

What OORJAA does

OORJAA is a technology-led B2B logistics platform. It helps companies move products across cities through a mix of hubs, vehicles, manpower and software.

In simple words, OORJAA manages the messy part of urban logistics. This includes planning routes, tracking shipments, managing delivery partners, handling orders and improving delivery speed.

For example, a grocery company may need thousands of products moved from a warehouse to dark stores and then to customers. If routes are poorly planned, vehicles run half-empty or delivery teams are not coordinated, costs rise quickly. OORJAA’s model is built to reduce that waste.

Founder and founding year

OORJAA was founded in 2019 by Sandeep Patil, Prashant Mohite, Yogesh Parab and Umesh Singh.

The company operates across more than 200 cities in India. It serves enterprise clients including Zepto, Blinkit, Amazon and Swiggy, according to recent reports.

Aim of the startup

OORJAA’s main aim is to make logistics more outcome-driven. That means customers pay based on actual delivery volume or results, instead of simply paying for trucks, people or fixed assets.

This is useful for businesses because demand is not always stable. A brand may need more deliveries during festivals, sales, weekends or month-end periods. A flexible logistics partner can help manage those spikes without forcing the company to build everything in-house.

OORJAA also follows an asset-light model. This means it does not need to own every truck or warehouse itself. Instead, it combines partner networks with its own technology system.

Purpose of the funding

The fresh capital will be used to strengthen OORJAA’s proprietary AI and SaaS logistics stack called Datashastra.

Datashastra supports features such as control-tower visibility, automation, route planning and operational decision-making. A control tower in logistics is like a central dashboard where teams can see what is moving, where delays are happening and what needs attention.

OORJAA also plans to expand its mid-mile and last-mile network into more cities and categories. The company wants to take Datashastra to international markets as well, starting with the GCC region.

Part of the funding will also go into hiring across technology, operations and enterprise sales. The company also plans to deploy more EVs in dense urban areas to bring down costs and emissions.

Competitors in the market

OORJAA competes with logistics and freight-tech companies such as BlackBuck, Porter, Vahak, LoadShare, Shadowfax, Delhivery and Ecom Express, depending on the use case.

Its edge may come from combining physical logistics operations with a software platform that can also be licensed separately. If this SaaS model grows, OORJAA can earn from technology as well as delivery operations.

Conclusion – Key takeaways

OORJAA’s Series A funding shows that investors still see strong opportunity in India’s logistics technology market.

The startup wants to make city logistics more efficient through AI, automation and better delivery planning. The funding will help it improve Datashastra, expand into more locations, enter new categories and grow internationally.

For businesses that depend on fast delivery, platforms like OORJAA can make daily operations smoother and more predictable.

Facts Input- ET Entrepreneur, Dealroom

TrucksUp has raised $8.2 million in a fresh funding round to expand its AI-driven digital freight marketplace. The Gurugram-based logistics startup connects truck owners, fleet operators, drivers, and businesses that need to move goods across India.

The funding round values the company at around $42.3 million. It saw participation from institutional investors, family offices, and the company’s co-founders, Sarthak Shah Elwadhi and Aviraj Singh Chadha, who also increased their stake.

For a country where road transport carries a large part of goods movement, this funding is not just about one startup. It shows how logistics is slowly moving from phone calls, brokers, and manual coordination to cleaner digital systems.

What TrucksUp does

TrucksUp works like a digital meeting point for shippers and transporters. A business that wants to move goods can find verified trucks, while truck owners can discover loads that match their route.

The startup uses AI-based matching to connect available trucks with freight demand in real time. In simple language, this means the platform studies details like route, truck type, location, load requirement, and availability, then tries to find the best match faster.

This is useful because many trucks in India return empty after delivering goods. Empty return trips reduce driver earnings, waste fuel, and increase logistics cost for the whole system. TrucksUp wants to reduce this gap by helping trucks find return loads more easily.

Founder and founding year

TrucksUp was founded in 2022 by Sarthak Shah Elwadhi and Aviraj Singh Chadha. The company is based in Gurugram and operates in the logistics technology space.

Its platform is built for truck owners, fleet operators, drivers, transport partners, brokers, and businesses that need regular goods movement. According to the company’s website, TrucksUp aims to simplify freight movement by reducing idle time, empty runs, and supply-demand mismatch.

Purpose of the funding

The $8.2 million funding will mainly be used to strengthen TrucksUp’s technology.

The company plans to improve its core tech infrastructure, expand its product engineering and data science teams, and make its freight-matching engine more intelligent. It will also use part of the funds for working capital and general business needs.

This matters because logistics platforms need strong backend systems. A small delay or wrong match can affect delivery timelines, fuel cost, and truck availability. Better technology can help the platform handle more trucks, more routes, and more shipment requests without losing reliability.

How AI helps in freight movement

AI in trucking is not about replacing drivers. It is about making better decisions faster.

For example, if a truck is going from Delhi to Jaipur and returning empty, TrucksUp can help find a load on the return route. If this works well, the truck owner earns more, the business gets a vehicle faster, and the road trip becomes more productive.

The platform also offers services such as GPS-based tracking, digital documentation, shipment monitoring, FASTag support, fuel programmes, insurance help, and vehicle financing-related services. These add-ons make it more than just a load-booking platform.

Competitors in the market

TrucksUp competes in a busy logistics-tech space with companies such as BlackBuck, Rivigo, Porter, Trucknetic, Vahak, and other digital freight and fleet-management platforms.

Its challenge will be to build trust with both sides of the market. Businesses want reliable delivery and transparent pricing. Truck owners want regular loads, fair earnings, and quick payments. A platform that balances both can grow strongly.

Conclusion – Key takeaways

TrucksUp’s $8.2 million funding round gives the startup fresh fuel to scale its AI-driven freight marketplace.

The company’s aim is clear which is to reduce empty truck runs, improve vehicle use, make freight booking more transparent, and support India’s truck owners with better digital tools. If TrucksUp can execute well, it could become an important player in India’s fast-changing logistics technology market.

Facts Input- CEO VINE, Mint

FreightFox has raised Rs. 5 crore in a strategic funding round led by HighLeaf, with participation from Vijender Yadav, founder of Accops Systems Private Limited, Puru Gupta, Founder and Operating Partner at Proteus Partners, and Aeravti Ventures.

The Pune-based logistics technology startup is using this round to expand its freight intelligence platform and strengthen its presence in India and international markets. For a company working in enterprise logistics, this is a meaningful step because freight management is no longer only about booking trucks at the lowest price.

Large manufacturers now want better visibility, cleaner data, faster decisions and stronger control over freight costs. FreightFox is trying to solve exactly that problem through a platform that brings procurement, execution, tracking, settlement and sustainability reporting into one place.

What FreightFox Does

FreightFox is an AI-powered transportation management platform built mainly for enterprises and manufacturers. Its software helps companies manage the full freight journey, from finding transport partners to tracking shipments and settling invoices.

In simple words, FreightFox helps businesses answer everyday logistics questions faster.

Which transporter should we choose for this route? Where is the truck right now? Is the shipment delayed? Is the invoice correct? How much carbon emission came from this movement?

These may sound like small questions, but for large companies moving goods across hundreds or thousands of routes, they can affect cost, customer service and planning.

Founders And Founding Year

FreightFox was founded in 2020, the founding team includes Nitish Rai, Sandeep Mukhopadhyay, Manjari Sharma, Dhananjaya Shetty and Vikas Singh.

Nitish Rai is the CEO and co-founder of FreightFox. He has experience in manufacturing and logistics, which fits well with the company’s focus on industrial freight.

Sandeep Mukhopadhyay serves as CTO and brings product and data experience. The wider founding team has worked across operations, product, sales and manufacturing-related business building.

This background is important because enterprise logistics is not only a technology problem. It involves plants, transporters, finance teams, procurement teams, warehouses and customers.

Why This Funding Matters

The Rs. 5 crore round is strategic because it brings both capital and operator experience.

HighLeaf led the round. The participation of Vijender Yadav and Proteus Partners also matters because FreightFox is looking to grow in enterprise markets. Proteus Partners will work closely with FreightFox beyond capital, especially around go-to-market and growth efforts.

That support can help FreightFox sell to more large companies, build stronger partnerships and expand outside India.

Enterprise logistics deals can take time. Large companies usually need product demos, security checks, ERP integrations, business approvals and proof that the software can actually reduce costs. Strategic investors with operating experience can help a startup handle that journey better.

The Main Aim Of The Funding

The main aim of the funding is to expand FreightFox’s freight intelligence platform and international presence.

The company wants to help enterprises move from scattered freight data to useful freight decisions. This is a big shift. Many companies already have GPS tracking, shipment updates and transport data, but the information often sits across different systems.

FreightFox’s platform tries to connect that data so teams can act on it.

For example, if a shipment is delayed, a basic system may only show that the truck is late. A better system can alert the right team, estimate the impact, help adjust the plan and support future decision-making on that route or transporter.

That is where freight intelligence becomes more useful than simple tracking.

What The Platform Offers

FreightFox covers several parts of the freight lifecycle.

Its procurement tools help companies run freight bids, compare transporter rates and make sourcing more transparent. This can reduce dependence on manual calls and spreadsheet-based negotiation.

Its execution and control tower features help teams track inbound, outbound and out-to-out movements in real time. Inbound means goods coming into a plant or warehouse. Outbound means goods going out to customers or distributors. Out-to-out can include movement between external points in a supply chain.

The platform also supports invoice settlement and sustainability reporting. This matters because freight bills can have disputes, extra charges and delays in approval. Emissions reporting is also becoming important as companies focus more on supply chain sustainability.

Customers And Scale

FreightFox already works with well-known enterprise customers. Its clients include AbInBev, Bridgestone, Coca-Cola, PepsiCo, Hero, CEAT and Raychem RPG.

The company has also tracked and managed more than 6 million trips end-to-end. It has enabled over US$ 2 billion in freight procurement, tracked 10 billion tonne-kilometers of freight movement, processed more than US$ 1 billion in freight procure-to-pay transactions, and mapped over 200,000 tonnes of CO2e across customer logistics networks.

According to the same report, enterprise customers using FreightFox have reported 8-15 percent reduction in freight costs and 95 percent freight visibility.

These numbers show that FreightFox is not targeting small parcel delivery. It is focused on large-scale freight movement for manufacturers and enterprises.

Why India’s Freight Sector Needs Better Systems

India’s freight sector is becoming more digital. The government’s Unified Logistics Interface Platform, or ULIP, has brought logistics-related data from several ministries into a common interface. As per report, ULIP has crossed more than 250 crore API transactions since launch.

But more data does not automatically mean better decisions.

Many companies still struggle because data is spread across transporters, GPS tools, internal ERP systems, finance teams and manual records. FreightFox is trying to sit in the middle of this problem by giving enterprises a more connected view of freight operations.

This is useful for industries such as FMCG, automotive, tyres, chemicals, beverages and manufacturing, where delivery timelines and freight costs directly affect business performance.

Competitors And Market Landscape

FreightFox competes with logistics technology and transportation management platforms such as Freight Tiger, LogiNext, CargoFL, Shipwell and 4TiGO.

Some companies focus more on visibility. Some focus on fleet or transporter networks. Some support last-mile or shipment booking. FreightFox’s position is more focused on enterprise freight intelligence and manufacturing logistics.

That focus can help it build depth in a complicated market. Manufacturers need tools that understand freight procurement, route-level rates, transporter performance, invoice checks and plant-level operations.

Challenges Ahead

FreightFox has strong momentum, but scaling enterprise logistics software is not easy.

The company will need to keep proving measurable savings. It must also make integrations smooth for customers already using ERP systems such as SAP or Oracle.

Another challenge is international expansion. Freight movement across borders, sea routes and air cargo brings different rules, documents and operating habits. FreightFox’s next test is whether it can bring the same discipline to sea, air and cross-border freight that it has built for road freight.

If it manages that well, the company could move from being a strong India-focused logistics platform to a broader enterprise freight intelligence player.

Conclusion With Key Takeaways

FreightFox’s Rs. 5 crore strategic funding is not just about adding money to the balance sheet. It is about building a stronger freight intelligence platform, expanding enterprise sales and preparing for international growth.

The company is working on a real business problem. Freight teams have more data than before, but they still need systems that turn that data into useful action. FreightFox wants to become that system for large manufacturers and enterprise supply chains.

Key takeaways –

• FreightFox has raised Rs. 5 crore in strategic funding led by HighLeaf.
• The round saw participation from Vijender Yadav, Puru Gupta, Proteus Partners and Aeravti Ventures.
• The startup was founded in 2020 and is based in Pune.
• Its platform covers freight procurement, execution, tracking, invoice settlement and sustainability reporting.
• The funding will support enterprise sales, partner network growth and international expansion.

Facts Input- CXOtoday