BRAHMA AI has raised $150 million in a fresh funding round led by Multiples Alternate Asset Management. The deal has brought strong attention to the enterprise AI startup because it values the company at around $2 billion.

BRAHMA AI is trying to solve a very practical problem for big companies – how to create, manage, translate, secure, and reuse video and audiovisual content at scale. In simple words, it wants to become the AI operating system for enterprise content.

What BRAHMA AI does

BRAHMA AI works in the fast-growing area of audiovisual content. That includes video, digital humans, voice, multilingual content, and content intelligence.

For example, a global media company may need to turn one video into several language versions. A sports league may want digital fan experiences. A healthcare company may want safer training or communication tools using digital twins. BRAHMA AI is building tools that can support such use cases inside one enterprise-grade platform.

The company’s platform has two main parts – Brahma AI Core and Brahma AI Studio. Core focuses on content intelligence and management, while Studio is aimed at AI-powered creation. Together, they help businesses handle both the “organizing” and “creating” side of content.

Founders and company background

BRAHMA AI was established in 2024 and is founded and led by Prabhu Narasimhan, who serves as Founder and CEO. Jo Plaete is Co-founder and CTO, leading the company’s technology and R&D work.

The startup brings together capabilities developed across DNEG, Metaphysic, and Prime Focus Technologies. That background matters because these companies have experience in visual effects, media technology, and synthetic media. BRAHMA AI is now trying to convert that experience into a wider enterprise AI platform.

Funding details and purpose

The $150 million round was led by Multiples Alternate Asset Management. According to the company announcement, Multiples invested $100 million through preferred shares, and BRAHMA AI has also received another $100 million of investor interest.

The funding will mainly be used for three areas – research and development, global go-to-market expansion, and a stronger Silicon Valley presence. That means the company wants to build better AI products, hire and expand internationally, and get closer to major technology customers and partners in the US.

Business Standard reported that BRAHMA AI plans to expand its Bay Area presence and scale its global sales organization. This is important because enterprise AI is not only about good technology. Large clients also need support, trust, security, and long-term service.

Why this funding matters

The timing is interesting. Companies are no longer looking at AI only for chatbots or text generation. They want AI that can help with videos, ads, training content, healthcare communication, customer support, and localization.

BRAHMA AI is targeting sectors such as media and entertainment, sports, healthcare, and advertising. Its listed global customers and partners include Warner Bros., the NBA, Mayo Clinic, Google, Hakuhodo, and DNEG.

The startup is also working on interactive digital humans and a model-agnostic platform. Model-agnostic means the company does not want to depend on only one AI model. This can be useful for large companies that want flexibility, security, and better control over their data and workflows.

Competitors and market position

BRAHMA AI is entering a crowded but fast-moving market. It may compete with or overlap with companies such as Runway, Synthesia, Adobe, Luma AI, and other AI video or enterprise content platforms.

However, BRAHMA AI’s pitch looks slightly different. Instead of only offering creative AI tools, it is trying to become a full operating layer for enterprise audiovisual content. That means it wants to help companies create content, manage it, localize it, and use it safely across departments and markets.