Video Streaming Platform, Dekkho running under Baadl Technologies Pvt Ltd, has raised USD $1.2 million (about INR 8.1 crore) from seven angel investors in its seed round of funding.
However, the names of investors were not disclosed by the company.
The raised capital will be used for marketing and promotions over the next several months.
Video Streaming Platform Dekkho was founded by former Booz Allen Hamilton consultants Tanay Desai and Vinay Pillai in March 2016.
Dekkho is an over-the-top content provider similar to Netflix, Amazon Prime Video, VooT and Hooq except it does not charge its users and gives the audience additional capability to share, recommend and leave comments on the content.
“We are looking to create India’s first social video network, where users are closely connected to their favourite content creators. Indian consumers are far from paying for online content. We aim to create a sustainable, three-way ecosystem for content producers, advertisers, and users through a free-to-use service. We feel premium consumption will be primarily driven by three key factors — content diversity, user experience, and availability before anywhere else,” Tanay Desai said.
Dekkho is a video streaming platform that offers curated content sourced from leading content providers from India and abroad. The startup claims its service consumes less internet bandwidth, and offers an offline viewing facility and exclusive access to new content for free.
Dekkho currently has over 12,000 hours of programming, which is made available by partnering directly with top digital channels such as Sony Music, Being Indian, Zee Music, Blush, Miss Malini, Times Group, ScoopWhoop, AIB, East India Comedy and Culture Machine. Content from national and international artists such asColdplay, Beyonce, Badshah, Papon, ArjunKanungo, Micheal Jackson, Sia and Chain Smokers is also available on the platform, as is regional content in six Indian languages.
Dekkho gives its users an opportunity to enjoy entertainment across the board without worrying about the costs of multiple OTT subscriptions by making such a diverse content catalogue available for free.
Dekkho reaches out to 2 million social media users on a monthly basis prior to launch. It has partnerships with several premium content developers who benefit from greater discoverability, better monetisation, and cost-saving on tech investments enabled by it. Strategic partnerships with brands such as Paytm, Mobikwik, Lava, LeEco, and Micromax allow Dekkho to extend its diverse array of rich entertainment content to users in its partner ecosystems.