With A Strong Growth Engine, SBI Life Now Wishes to Concentrate on Quality
SBI, SBI Life, SBI Life Insurance, State bank of India, Best Life Insurance, Indian Life Insurance, Best Insurance Provider
SBI constitutes to be one of the largest financial institutions in the country. In the third quarter of the year 2017-18, SBI Life Insurance Co. Ltd witnessed a substantial growth of around 41.9% in the new business premium. However, now that the growth engine is in full swing, SBI now needs to focus on the quality part. Scroll down to know more.
Propellants of the Growth Engine
SBI is also the largest insurance provider in India. As reported by SBI, this substantial growth in the premiums has been largely fostered by the retail individual business. Not just fresh premiums but renewal premiums have also contributed to the reported growth.
Growth in Assets under Management
Owing to the growth in premiums, SBI Life has also undergone an impressive growth in assets under management. The growth in assets under management was around 17.6% in 2016-17 until the end of nine months in December. However, in this financial year, by the end of December, the growth was reported to be 23%.
New Business Acquisitions
New business acquisitions refer to an increment in costs. Although marginal, SBI has shown an increment in the percentage corresponding to the new business premiums. Earlier, the percentage was 12.3%, which has now gone up to 12.6%.
Improvement in persistency ratios has been another vital aspect. It indicates that SBI Life continues to leverage on the incomparable reach of its parent distribution network. It also indicates that SBI Life products are not just sold in the market but also are held on to. However, this is quite natural given that the sale of insurance products contributes to more than 65% of the entity’s business.
Featuring on the Stock Exchanges
Lately, insurance companies have started to feature on the stock exchange. According to investors, this calls for potential growth, and therefore investors look at these events in a positive manner. In the past five years, SBI life’s market share has grown from 13% to around 20%. No wonder, analysts have given SBI Life Stock the ‘buy’ rating. Further, December figures indicate that the Profitability of SBI Life has increased.
The current picture appears to be positive and promising. Similarly, future prospects also appear to be positive and secure. An improvement in the persistency ratios has been indicating the safety of the future prospects. Now, if you take a look at SBI Life’s persistency ratios, there have been a lot of changes. For instance, persistency ratio for the thirteenth month was at 79.81%. However, it increased to around 81.51% in the last year. Similarly, the persistency ratio, which was around 67.48%, increased to around 68.81% in the 37th month.
But surprisingly, the ratio for the 61st month considerably fell down to 59.48% from 69.59%.
Traditional Policy Options Still Continue to Lead the Race
Strong equity markets have in turn strengthened the sales of market-associated products for most of the insurance companies, including SBI. Despite this, it is the traditional policy options, especially the protection plans that earn long-term profits. It is not surprising that the traditional policy options offered by SBI still lead the product portfolio. This fact is supported by the 18% growth exhibited by SBI.
Focusing on Quality
For any business entity, small or large, local or global, what matters the most is quality! With the growth patterns that have appeared last year, SBI appears to be on a growth spree. However, now that the growth wagon is running steadily, SBI should now focus on the quality of business, and that is the protection plans. As mentioned earlier, protection plans have been traditional, tried and tested profit tools for SBI. Hence, it is necessary for them to further strengthen this area quantitatively as well as qualitatively.
No doubt, SBI has struck the right chords when it comes to business profitability. SBI has shown substantial growth in almost all the areas. However, what lies ahead are more challenges, and therefore, it is imperative for the organization to concentrate on quality by focusing on its protection plans.
Refer our section to read about other Life Insurance Players in India.
Disclaimer: This is author’s their own view and research, Newskart will not be held responsible for any discrepancy in data.