In a simple term, The Internet of Things (IoT) is the network of physical objects like devices, vehicles, buildings and other items embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data or with this they may communicate with each other.
The startup has made its solutions available in 21 malls in and around Delhi-NCR, with plans to roll out the product in Dubai and Turkey as well.
Retail IoT Solution Provider Freedom Smart Labs was founded by Yogesh Huja in Delhi.
The company apart from Freedom Desi also offers mall management software and assist features for customers who have the app and step into a mall. They can search for wheelchairs, use the lost-and-found assistance, and more. The startup aims to help offline retailers target their customers better through its IoT solutions. The product establishes a unique consumer & merchant engagement using IoT Sensors, Beacons and Geo Fences.
Its product, Freedom.desi, uses wifi sensors to monitor customers in areas around retail outlets, record footfalls and generate more customer engagement for retailers.
With this product, the startup claims to boost the sales of retail outlets by three times.