Anil Ambani’s Reliance Big Entertainment, which houses the media and entertainment business of the group, is entering into the video-on-demand space with its new over-the-top (OTT) VoD Mobile Application Chillx.
Reliance Entertainment has acquired a two-third stake in FunOnGo Media & Entertainment LLP – one of the largest content aggregators and platform managers, providing a host of solutions including application and game development, which has created the app and is set to officially unveil it on November 9.
Chillx will be available for Android users with a curated library of music, games, videos & short-clips, entertainment news, short films & full length movies. Users can also download select content onto their devices. Although Reliance has not mentioned the details of telecom companies, retail stores and OEMs it has tie ups with in its statement.
Here this app has bridged the gap between content providers and device manufacturers in providing world-class entertainment to the end user.
“It’s a space of new opportunities and if we continue to sit and see from the sidelines, we will miss the bus,” Shibasish Sarkar, COO, Reliance Big Entertainment, told ET.
According to Sarkar, Reliance helped FunOnGo founders — Vijay Singh and Ujjwal Narayan — with funding, group understanding, and partnerships while the duo drove the development of the product.
Reliance Entertainment re-launched Bigflix, its paid video streaming service in April. Currently the service charges Rs 250 per month and provides unlimited streaming of English, Telugu, Malayalam, Tamil and other regional languages. Bigflix however does not stream TV shows or produce original content.
Other video on demand platform like VOOT which recently crossed 15 million monthly active users, Eros Now with over 1.1 million unique paying active users, Hungama which claims over 20 million users worldwide, and Hotstar which recently launched premium subscription for unlimited streaming of TV shows, Netflix, Hooq, Spuul etc.