Online Entertainment Ticketing Platform BookMyShow Acquired VoD Platform Nfusion
This move will help to enhance its audio streaming offerings.
BookMyShow is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site.
Online entertainment ticketing platform BMS was founded in Mumbai (India) in 1999 and launched in 2007. It is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers.
BookMyShow said it acquired Nfusion in an all-cash deal. “We are excited to foray into audio entertainment through our offering ‘Jukebox’ (its online audio entertainment offering), which uses Nfusion’s technology,” BookMyShow director Parikshit Dar told PTI.
Nfusion was set up in the Middle East in 2009 by Shoaib G.M. Khan, Sivagurunathan S. and Prabhakar Reddy. The HD video- on-demand platform allowed users to stream videos online. Dar said that strengthening the audio offerings is part of BookMyShow ’s efforts to become a complete entertainment destination.
“We had a library of 1.5 million songs and are now making available curated music that will help listeners discover many more tracks,” he said.
The Nfusion team will be headed by Khan, while Sivagurunathan will lead the architecture, development and operations teams at BookMyShow.
To lead the vertical, BookMyShow has appointed Aditya Kuber as associate vice-president – audio entertainment who will play an instrumental role in driving partnerships with music labels and distributors, creating exclusive audio content for BookMyShow users, and product marketing.
He will report to BookMyShow CEO and founder Ashish Hemrajani.
In 2013, BookMyShow had acquired Chennai-based online ticketing player TicketGreen. It then acquired a majority stake in Bengaluru-based social media analytics start-up Eventifier in 2015 and Chennai-based fan relationship management (FRM) solutions provider, Fantain Sports in 2016.
In 2017, BookMyShow acquired Hyderabad-based online movie ticketing platform MastiTickets, invested in Pune-based DIY platform Townscript and also acquired Mumbai-based local food and restaurant recommendation engine, Burrp.