Hyperlocal Shopping App, ShopsUp, has raised a Seed funding of US $963K about INR 6.6 Crore from Anand Sankeshwar, managing director at VRL Logistics and Yang Shu, CEO of Taojinjia.
Hyperlocal Shopping App ShopsUp was founded by second-time entrepreneur Suhas Gopinath and Anmol Vij in 2015, the app allows users to also collect shots (points) by just walking into partner stores and to redeem these for free movie tickets, cab rides, spa and gift vouchers, among others.
ShopsUp will help the brands in targeting customers, in creasing footfall and visibility and customer analytics.
“Indian millennials want to be rewarded for their window shopping as well as actual shopping behavior and marketers want to capture these moments as and when they happen ,” said Gopi nath, who set up Globals Inc, an IT multinational company , in his teens.
The ShopsUp Mobile App is a virtual and hyperlocal marketplace for finding fashion products like apparels and accessories from the nearby retail stores – helping the consumers to get connected to the retailers directly using the ShopsUp mobile app. It also helps brands in targeting customers, increasing footfall and visibility and customer analytics.
Earlier in August 2016, local merchant discovery and privileges platform, Crownit, secured an undisclosed amount of funding from FreeCharge founders Kunal Shah & Sandeep Tandon, Freshdesk founder Girish Mathrubootham and former Snapdeal CPO Anand Chandrasekaran. Other players in the cash back, deals, and discounts space in India are cashkaro.com, Shop Pirate, Pennyful.in and topcashback.in.