Cloud-based CRM Product Startup, enKast owned by Seamovation Labs Pvt. Ltd., has raised a Pre-Series-A round funding of USD $2 million from Ivy League Alumni Angel Network led by led by Manish Maheshwari, CEO of Network 18 Digital and former vice president and head of the seller business at Flipkart.
This funding will enhance the scalability and quality of enKast’s on demand platform and utility application suits. Also, the funding will be utilised in strengthening the core team with more focus on artificial intelligence, which will aid production houses agencies in decision-making capabilities more accurately, said one of the founders.
Cloud-based CRM Product Startup enKast was launched in November 2015 by M. Amruth Charmana, V. Subhash Chandra, and Eshwar Mahadevan in Bengaluru.
Prior to this, the trio ran a digital software service company called Squadway Technologies whose clients include Times Of India, Bangalore Mirror, KLE Society and so on. The co-founders are also recognised across the state as social entrepreneurs, winning several awards & accolades for their philanthropy work, primarily in the field of organ donation.
“enKast helps agencies manage and showcase their models and talent artists. It is a simple and easy to use cloud-based software product. It has rich utility tools, which enables them to increase performance and become more competitive. The pain point addressed is global in nature and the way it is addressed is technologically scalable,” said investor Manish Maheshwari.
Recently, Manish had invested in Jaipur-based B2B e-commerce platform WholesaleBox.
“Our goal is to optimise decision making capabilities for B2B and B2C interactions while minimising human errors. Currently the beta version V1.12 has been deployed with few selected talent agencies as an early bird offer and the response is surprisingly positive. We had anticipated that our client’s concurrent usage metrics to be around 15-20% but in reality it is at 65% on an average,” Charmana said.